Coffee Fest Is Coming to Pasadena in August 2027 — a Trade Show for the 626’s Coffee Pros
Pasadena lands a big one for the coffee trade: Coffee Fest, the specialty coffee industry’s traveling business-to-business trade show, has announced a Pasadena stop on its 2027 tour — Friday and Saturday, August 20–21, 2027, at the Pasadena Convention Center, 300 E. Green Street. Coffee Fest is celebrating its 35th year in 2027; the Pasadena show joins New York (March 7–9), Chicago (June 11–12), and Seattle (November 12–13) on the tour.
What Coffee Fest is
Think trade show, not street festival. The exhibit floor is where roasters, green-coffee producers, espresso-machine makers, ingredient and packaging suppliers, and café technology companies show what they’re selling to the trade. Around it runs a full education program — lectures, workshops, and hands-on training for owners, managers, and baristas — plus competitions, including the Latte Art World Championship Open. A newer feature, Roasters Row, is a lower-cost tabletop showcase built for small roasters and importers, and applications for it are open.
Why it matters in the 626
The San Gabriel Valley runs on independent coffee: roasters, cafés, and tea and coffee shops from Pasadena out through Arcadia, San Gabriel, and Alhambra. A show like this, in our own convention center, means local owners and baristas can source beans and equipment, sit in on the business sessions, and watch national-level latte art competition without flying to a coast. For anyone seriously planning to open a café in the 626, it’s two days of the whole supply chain in one hall.
The fine print
Coffee Fest is for coffee and restaurant professionals, and people seriously interested in getting into the specialty coffee industry — it is not open to the general public, so don’t plan on wandering in for tastings. Registration for the Pasadena show hasn’t opened yet; the official site says “Registration coming soon,” and the education pages indicate registration information typically posts a few months out. We’ll update this post when registration opens.
Details: Coffee Fest — Attend at coffeefest.com.
Photo: Latte art in the style of a feather, via Wikimedia Commons (CC BY-SA 4.0).
Source: Coffee Fest (coffeefest.com), Attend, Education, and Links & Resources pages, checked November 10, 2026.