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People · Pasadena

Gretchen Sterling

Manager and co-founder, Pasadena Certified Farmers' Market

Gretchen Sterling has run Pasadena's certified farmers markets since they began: the Tuesday market at Villa Parke opened in 1980 with 17 farmers, and the Saturday market at Victory Park followed in 1984. She grew up in the Villa Parke neighborhood after her family moved to Pasadena in 1960, and helped start the markets' nonprofit association with the city's recreation department.

She adapted the markets to food assistance programs and is one of the few market managers authorized to process CalFresh benefits. She calls the growers, packers and drivers the markets' "unsung heroes" and has said the Villa Parke market "will stay open as long as I've got breath."

Markets
Villa Parke (Tuesdays) and Victory Park (Saturdays)
Since
1980
Market phone
(626) 449-0179
Pasadena Certified Farmers' Market
pasadenafarmersmarket.org

Sources: Pasadena Weekendr, Kevin Uhrich (Jun 2021) · Pasadena Weekendr, 45 years (Sep 2025). Profiles use public interviews and published information only. Is this you and something's wrong or missing? Tell us.